Strategic marketing creative with a proven record of steering the development and execution of marketing strategies, programs, and campaigns to connect brands with their target audiences.
The introduction of SYSTEM_A, a new collection under Arc’teryx, intended for the younger generation with progressive fits. I led the campaign and content strategy from Drop 01 to Drop 06
Cinematography: Cole Graham
Video Director: Jordan Findlay
Photography: Fahim Kassam
Art Direction: Josh Walsh
Content Strategy & Production: Adam Joe