ADAM JOE

Strategic marketing creative with a proven record of steering the development and execution of marketing strategies, programs, and campaigns to connect brands with their target audiences.

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WORK
18 East Fall ‘23 Lookbook

Photography:  Brandon Scott Herrell
Styling:  Samantha Fabry
Talent: Valamah Dukuly
Art Direction and Production:  Adam Joe
18 East x Nanga

Photography:  Canh Nguyen
Assist: Brian Hutson
Styling:  Samantha Fabry
Talent: Annaly Khamphasouk
Art Direction and Production:  Adam Joe
Arc’teryx Veilance x Pelle Cass

Pelle Cass is an artist from Brookline, Massachusetts who has developed his own style of “still time-lapse”. His work is in the collections of the Fogg Art Museum, the Addison Gallery of American Art, the Polaroid Collection and the DeCordova Museum, among others.

Artist:  Pelle Cass
Art Direction:  Josh Walsh & Pelle Cass
Photography:  Fahim Kassam & Pelle Cass
Content Strategy & Production :  Adam Joe



Arc’teryx Veilance FW ‘22

Photography:  Marvin Leuvrey
Art Direction:  Josh Walsh
Stylist:  Celia Moutawahid
Production:  Rose Paris 
Content Strategy & Production:  Adam Joe

Arc’teryx Veilance Women’s with Daniel Shea

Photography:  Daniel Shea
Art Direction:  Josh Walsh
Styling:  Akeem Smith
Production:  Fresh Produce NYC
Content Strategy & Production:  Adam Joe
Arc’teryx Veilance AR

We developed an augmented reality experience allowing users with a mobile phone to place and position three Veilance styles in any environment.

AR Designer & Developer: Rodrigo Pires
Videography:  Fahim Kassam
Art Direction:  Josh Walsh
Content Strategy & Production:  Adam Joe

Arc’teryx SYSTEM_A Launch

The introduction of SYSTEM_A, a new collection under Arc’teryx, intended for the younger generation with progressive fits. I led the campaign and content strategy from Drop 01 to Drop 06

Cinematography:  Cole Graham
Video Director:  Jordan Findlay
Photography:  Fahim Kassam
Art Direction:  Josh Walsh
Content Strategy & Production:  Adam Joe

Arc’teryx Veilance Women’s Launch

This campaign served as the introduction of Veilance Women’s. 

Art Direction:  Josh Walsh
Photography:  Fahim Kassam
Cinematography:  Cole Graham
Video Director:  Jordan Findlay
Content Strategy & Production:  Adam Joe









Arc’teryx Veilance x Nick Veasey

Nick Veasey is a British Artist working primarily with images created from X-ray imaging. We highlighted the design and construction of six Veilance garments from the Spring ‘22 collection.

Artist:  Nick Veasey
Art Direction:  Josh Walsh
Content Strategy:  Adam Joe